Telecommunications Industry-Marketing of Vodafone Essay

Telecommunications Industry-Marketing of Vodafone - Essay Example From this discussion it is clear that the main products of the company as well as its main marketing activities, their evolution over time and the major hurdles in this regard are evaluated. Moreover, how they are successful in their decision making are also evaluated. The organization of the essay is as follows. Section 2 discusses the company in detail including its products and services and its mission and vision. Section 3 discusses the orientation of the company towards marketing including the attitude towards marketing, its evolution over time and the major barriers for the company to be faced. Section 4 discusses the  Ã‚   marketing research activities of Vodafone for the decision making purpose and its evaluation. Section 5 concludes the essay.As the paper highlights  Vodafone is one of the most famous mobile companies in the telecommunication industry with its headquarters at United Kingdom. The company has branches all over the world mainly focused in Europe.  It has been growing very fast in the last two decades with its financial performance increasing significantly. The main products of the company include web.  The main products of the company include web box and two varieties of Vodafone.  The main services of the company include business solutions, personal solutions, marketing solutions, personal ideas and mobile solutions. The main markets of this company include Europe, Middle East, Asia Pacific, Africa and the United States.... Section 5 concludes the essay. 2. The company Vodafone is one of the most famous mobile companies in the telecommunication industry with its headquarters at United Kingdom. The company has branches all over the world mainly focused in Europe (Vodafone, 2011a).It has been growing very fast in the last two decades with its financial performance increasing significantly (Vodafone, 2011b). The main products of the company include web box and two varieties of Vodafone. Moreover, the products include handsets, smart phones, voice and messaging services, and branded handsets. The main services of the company include business solutions, personal solutions, marketing solutions, personal ideas and mobile solutions (Vodafone, 2011).The main markets of this company include Europe, Middle East, Asia Pacific, Africa and the United States. The mission of the company is to become the world leader in telecommunications industry .The vision includes leading the telecommunications industry in response to public concerns like mobile phones, masts and health. The primary goals of the company include driving operational performance, pursuing growth opportunities in total communications, execution in emerging markets and strengthening market discipline. All these are aimed at the main objective generation of free cash flow. Accelerated customer growth and immediate geographic expansion had been the two guiding factors behind the company’s success. Based on these, the next section discusses the attitude of the company towards marketing and its evolution over time. The main barriers and challenges for the company are also shown below. 3. Orientation towards Marketing The company tries to retain its image in markets already existing as well as uses celebrities like David